The Cupcake Bar is SXSWeet!

Greetings Cupcakers,

Well, we did it! The Cupcake Bar had a blast during SXSW. We worked hard and played harder! The great City of Austin just let out a collective sigh with the passing of SXSW, and we’re right there with them. So much fun, but boy, are we tired!

We started the festival off with a really great interactive event hosted by the Dell Entrepreneurs group at the stunning and brand new JW Marriott Hotel. Folks, if you haven’t been to this hotel, you absolutely must! Gorgeous design and world class service. The event was women focused: women hosted the event, women gave inspiring speeches, women served delicious cupcakes (The Cupcake Bar, obviously), and women (and a few men) filled the room wall to wall! It was such a great pleasure to meet so many inspiring females from all over the world come together to talk about women in business, engineering, and technology! Woo Hoo, this one’s for the ladies! #BizWomen.

Next, our friends at Media Temple set us up with VIP passes to see Ludacris, TV on the Radio, and Z-Trip at Stubb’s BBQ. Such a blast! We sure hope our friends at Media Temple enjoyed their time in Austin, and of course, we hope we were able to make their time here just a bit sweeter *wink, wink.

So, you’re probably thinking we’re spoiled rotten right about now, but we’re just getting warmed up! Next, we got to see live tapings of Jimmy Kimmel Live two days in a row! Jimmy Kimmel and his faithful sidekick, Guillermo, ate their way through Austin, TX, gorging on BBQ, Tex-Mex and all the food trailer grub they could get their hands on. They made a pound for pound pledge to Urban Roots— every pound Guillermo gained while in our great city equaled a donation to this great cause. The Cupcake Bar helped out by delivering a dozen cupcakes to dear Guillermo, each one decked out with “Flat Guillermo” decorations—and get this: he Instagramed about us!! Dying!

Not done yet—do we have any Rachael Ray fans in the house? The Cupcake Bar is one of her biggest, so we couldn’t pass on the Rachael Ray Feedback House. A tradition for the last 8 years of SXSWs, Rachael’s Feedback House has become something of an institution to the festival. We had a nice time relaxing at the Feedback House (and of course we couldn’t resist bringing the team some sweets to get them through the SXSW). Saturday, the last day of SX, we celebrated with a proper closing ceremony at Stubb’s BBQ! We saw some killer musicians, sipped a few drinks, and got to eat some delectable Rachael Ray and Austin, TX inspired cuisine. Edward Sharpe and the Magnetic Zeros headlined the show, and put on a great performance! We got there when doors opened and stayed until the end, then zipped back over to the Feedback House for more good times! Thanks Rachael Ray and team! You did it again! It was an awesome time, as always!

We can’t wait to do it all again next year! Don’t forget to book The Cupcake Bar for SXSW events next year!


Hey Cupcakers!
The Cupcake Bar was honored to be a part of Jenn and Brooks’ wedding! The bride, Jenn, is a long time friend of ours here at The Cupcake Bar. What can we say?? She’s a wonderful lady so of course it follows that her wedding was a lovely and joyous occasion. Her ceremony was at Chapel Dulcinea and the Brunchception was at Hotel Ella. Brunchception?!? Can we all agree that every wedding reception should include brunch?? Here’s what Jenn had to say about her experience with The Cupcake Bar:
“Working with The Cupcake Bar was so amazing. I knew when I met Lori [The Cupcake Bar’s Chief Cupcake Officer] that I was going to have to incorporate her fantastic cupcake bar idea into my small wedding. I had always wanted to use cupcakes, but being able to have them be an interactive part of my wedding was an added bonus.  I almost want to have another wedding, just to do it all again!”
So let’s talk about what made this wedding so special. First, OMG, the dress. The dress was designed by Justin Alexander from a boutique in Indiana and the shoes, by Chase & Chloe from Mod Cloth, were a delightful pop of color. Good choice, Jenn! Nailed it!
Next, Lego Star Wars Cupcake Toppers. Do we need to say anything else to convince you that this is the coolest couple on the planet? Ridiculously cute. Another fun touch was bringing in the Caricature Artist, Heather Joy Thomas, with Art By HJoy. What a delightful twist to the Photo Booth idea! Finally, it seems we have a talented and crafty bride on our hands. The table set up was designed and created by Jenn— adorable tea cups, decorated wine bottles, and whimsical chalkboard messaging made this wedding so special!
Check out our Facebook page for pictures, taken by the fabulous Amanda Kishel at Kishel Photography.

The Cupcake Bar

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