Meet Your

Specialists

We’re here to help you create moments of joy that people can’t wait to experience

Get To Know Us

AFFILIATED WITH

Hi! I’m Lori.

Since 2007, I've had the privilege of turning celebrations into unforgettable experiences. After graduating from Texas A&M University and Le Cordon Bleu, I launched the first interactive cupcake bar catering service in the U.S. right here in Austin.

Whether it's a wedding, corporate gifting, or a virtual class, I know how important it is to create meaningful moments that bring people together—and I’m honored to be trusted with making those moments happen, every time.

Founder & Chief Celebration Officer

We bring people together through celebrations.

We create happy moments that people look forward to—and we understand how important it is to get every detail right.

Whether you're planning a wedding, corporate gift, or a team-building event, you can trust us to bring your vision to life with care, creativity, and the personal touch that makes all the difference. We’ll handle the details so you can focus on what matters most: celebrating the people and moments that make life special.

Giving Back to

We’re proud to call Austin home, and we’re committed to giving back to the community that’s supported us.

By partnering with local nonprofits, we help strengthen the organizations that make a positive impact in the city, from education to the arts and beyond. It’s our way of contributing to the vibrant, diverse community that inspires us every day.

SMALL BUSINESS

LATINA-OWNED

LOCAL

Meet Your Celebration Team

Lori Schneider

Founder & Chief Celebration Officer
Kimberly Knowles

Director of Event Operations
Alexa Brummett

Creative Director
Ashlee Hernandez

Logistics Coordinator

Kind Words from

“What really sets The Cupcake Bar apart is their attention to detail and their focus on understanding the audience. They ensure every team member feels included and engaged, and their ability to read the virtual room and adapt is nothing short of impressive.”

-Janetta G.

I can not say enough great things about our experience. They went above and beyond and customized things to make it more meaningful and special for the team.

Highly recommend if you are looking for a fun and unique virtual event!

-Mark C.