A taste of magic will transport you to the wizarding world

Calling All Muggles and Wizards: Diagon Alley ATX and The Cupcake Bar are Joining Forces!

Grab your robes, wands, and broomsticks and immerse yourself in the wizarding world! At The Cupcake Bar, a huge part of our mission is to give back to our local community. We are proud to partner with Diagon Alley ATX once again to provide sweet treats in support of the Austin Imagination Foundation Project.

What is Diagon Alley ATX?

For muggles that haven’t had the pleasure of attending, once a year magical wizardry transforms a South Austin home into Hogwarts, just in time for the holidays!

A tradition that began in 2017 as a way for Joel Pace to cheer his wife up after a breast cancer diagnosis has transformed and grown into a fundraising effort for the Austin Imagination Foundation Project. This foundation benefits children in our community, providing support to multiple nonprofits including Foster Angels of Central Texas, Variety Texas - A Children’s Charity, and Zach Theatre’s Educational programs. 

Although the annual display is taking a hiatus in 2023 for some re-imagination, you can head back to Hogwarts in 2024.


Diagon Alley ATX display

How can I help support Diagon Alley ATX?

With the display on hiatus in 2023, we still wanted to continue to support the Austin Imagination Foundation. So, we're bringing back some of our limited-edition Harry Potter-themed treats!

Think of us as Honeydukes - a one stop shop to satisfy your sweet tooth! From December 5th through December 22nd (or until supplies run out!), you can share in the magic by ordering our spellbinding treats. 

Be sure to stop by Gringotts because your Galleons, Sickles, and Knuts are doing more than securing fantastic treats! 20% of the sales from our Harry Potter-themed treats will be donated to Austin Imagination Foundation Project.

In addition to purchasing our treats, you can provide direct support by making a donation in $5 increments here, or you can Venmo @DiagonAlleyAtx. 


What Diagon Alley treats are available?

Find out what house you're in with our Sorting Box
Cast a spell with our glitter wand and add sparkle to your favorite beverage


The Sorting Box | $32

Gryffindor, Hufflepuff, Ravenclaw, or Slytherin? The Sorting Hat takes your choice into account. Our Sorting Box of cupcakes gives you a sampling of each of the Hogwarts Houses. Take a bite of the Surprise Chocolate Crest to find out which house you belong to.


  • 4 cupcakes with buttercream frosting and glitter topping
  • Surprise Chocolate Crest¬†
Cupcakes representing each of the Hogwarts Houses 
The Sorting Box cupcake 4 pack


Ollivanders Glitter Wand Kit | $15

The wand chooses the wizard, and this glitter wand is for you! Cast spells and charms like "Bombarda fulgor" for a sparkly explosion in your favorite beverage!


  • Drink Glitter, 4g container (serves approximately 20-25 beverages)
  • 2 lollipops
  • Chocolate frog
  • Spell (instructions for use)¬†
Drink glitter makes any drink magical 
Glitter Wand Kit adds sparkle and magic


For those local, you can Apparate to our location in North Austin to pick up your order. We also offer delivery by owl straight to your door for those in the greater Austin area. Spreading the magic even further? Thanks to the Floo Network, Ollivanders Glitter Wand Kit is available nationwide so you can indulge while watching your favorite Wizarding World movie.




Hogwarts, Hogwarts Express, Muggles, Gringotts, Ollivanders, Honeydukes, Gryffindor, Hufflepuff, Ravenclaw, Slytherin, and Diagon Alley are registered trademarks of Warner Brothers Entertainment Inc.

Back to blog

Subscribe for fun!