Calling All Muggles and Wizards: Diagon Alley ATX and The Cupcake Bar are Joining Forces!

Calling All Muggles and Wizards: Diagon Alley ATX and The Cupcake Bar are Joining Forces!

It’s time to head back to Hogwarts! Grab your robes, wands, and broomsticks and fly to South Austin to immerse yourself in the wizarding world!

We are proud to partner with Diagon Alley ATX to provide sweet treats and support the Austin Imagination Foundation Project. This foundation supports Foster Angels of Central Texas, Variety Texas - A Children’s Charity, and Zach Theatre’s Educational programs.

What is Diagon Alley ATX? For muggles that haven’t had the pleasure of attending, once a year magical wizardry transforms this South Austin home into Hogwarts, just in time for the holidays! 


This experience allows you to enjoy the magic of Hogwarts Castle set in the holiday Yule Ball theme. On special evenings, the castle comes alive with a coordinated light show set to music. Wand-er on by between November 26 and January 1st. 

Diagon Alley ATX


What is The Cupcake Bar providing? Think of us as Honeydukes - a one stop shop to satisfy your sweet tooth! From November 26th through December 20th, you can share in the magic by ordering our spellbinding treats:

  • The wand chooses the wizard, and this glitter wand is for you! Ollivanders Glitter Wand Kit allows you to create your Ollivanders glitter drink wand to cast spells and charms.
  • Candy from the trolley? Straight from the Honeydukes Express, be sure to grab The Trolley’s Caramel Apple Kit. This kit is apple-ing for the long journey to Hogwarts, complete with Hogwarts Express dipping caramel sauce, Gringotts Bank Pot of Gold (Gold Shimmer Topping), and a chocolate frog - make sure you eat it before it hops away!

Pre-orders will be available for pickup onsite at The Leaky Cauldron so you can enjoy your treats while gazing upon the Hogwarts Castle! Diagon Alley Austin is located at the intersection of Slaughter Lane & Bungalow Drive in SW Austin/Circle C.


Be sure to stop by Gringotts because your Galleons, Sickles, and Knuts are doing more than securing fantastic treats! We’ve sweetened the experience: 20% of our sales will be donated to Austin Imagination Foundation Project. At The Cupcake Bar, a huge part of our mission is to give back to our local community. Austin Imagination Foundation Project benefits children in our community, providing support to multiple nonprofits including Foster Angels of Central Texas, our Cause of the Quarter for Q4.

Want to join in the magic, but not able to make it to Diagon Alley ATX? For those local, you can Apparate to our location in North Austin to pick up your order. We also offer delivery by owl straight to your door for those in the greater Austin area. 

Spreading the magic even further? Thanks to the Floo Network, select treats are available nationwide so you can indulge while watching your favorite Wizarding World movie.

 Shop these products now and support an amazing cause!

Please Note: Diagon Alley Orders must be picked up between 6 and 9 PM on your selected date. All sales are final, and no refunds will be given. In the event of a weather-related event cancellation, you will be notified via email with further information.


Hogwarts, Hogwarts Express, Muggles, Gringotts, Ollivanders, Honeydukes, Gryffindor, Hufflepuff, Ravenclaw, Slytherin, and Diagon Alley are registered trademarks of Warner Brothers Entertainment Inc.

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